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	<title>the red rocket</title>
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	<description>technology, pr, social media</description>
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		<title>How to build a successful Facebook page</title>
		<link>http://www.theredrocket.co.uk/blog/?p=2090</link>
		<comments>http://www.theredrocket.co.uk/blog/?p=2090#comments</comments>
		<pubDate>Sun, 13 May 2012 16:20:55 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AVG]]></category>
		<category><![CDATA[BHF]]></category>
		<category><![CDATA[British Heart Foundation]]></category>
		<category><![CDATA[Get Satisfaction]]></category>

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		<description><![CDATA[
			
				
			
		
Last week we invited Jas Dhaliwal from AVG and Roberto Kusabbi from British Heart Foundation to speak at our Facebook for Business event. AVG and the BHF are two very different organisations, but they have something in common: they both attach a lot of value to their Facebook communities.
For AVG, it&#8217;s fair to say that [...]]]></description>
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		<title>Research shows that consumer brands are ahead of business brands when it comes to Facebook</title>
		<link>http://www.theredrocket.co.uk/blog/?p=2080</link>
		<comments>http://www.theredrocket.co.uk/blog/?p=2080#comments</comments>
		<pubDate>Sun, 13 May 2012 15:09:48 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2080</guid>
		<description><![CDATA[
			
				
			
		
With its upcoming float, there&#8217;s lots of talk at the moment about Facebook&#8217;s value. But what value does it serve to businesses? It&#8217;s a theme we explored last week at our Citigate Social breakfast seminar: Facebook for Business.
Conducting some of our own research looking at how the top 100 B2B and B2C Superbrands use Facebook, [...]]]></description>
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		<item>
		<title>An truly organic infographic: The Blog Tree branches out into the UK marketing scene</title>
		<link>http://www.theredrocket.co.uk/blog/?p=2056</link>
		<comments>http://www.theredrocket.co.uk/blog/?p=2056#comments</comments>
		<pubDate>Mon, 30 Apr 2012 22:39:32 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Blog Tree]]></category>
		<category><![CDATA[Edelman]]></category>
		<category><![CDATA[Eloqua]]></category>
		<category><![CDATA[Information graphics]]></category>
		<category><![CDATA[JESS3]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2056</guid>
		<description><![CDATA[
			
				
			
		
Everything&#8217;s got to be green these days: even infographics! The people at internet marketing company Eloqua have teamed up with designers at Jess3 to create a UK marketing version of The Blog Tree and I&#8217;m lucky enough to have my own leaf! Using data from Edelman&#8217;s blog-level tool and teaming up with the folk at [...]]]></description>
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		<title>How to migrate from a free WordPress.com blog to a self-hosted blog &#8211; tips for BlogCamp attendees</title>
		<link>http://www.theredrocket.co.uk/blog/?p=2050</link>
		<comments>http://www.theredrocket.co.uk/blog/?p=2050#comments</comments>
		<pubDate>Wed, 25 Apr 2012 09:05:41 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[123-reg]]></category>
		<category><![CDATA[blogcamp]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2050</guid>
		<description><![CDATA[
			
				
			
		
Last Saturday, I was luck enough to be involved in BlogCamp in Birmingham, which Kat and I helped Sally Whittle (Tots100 supremo) to organise. With well over 100 bloggers, 10 speakers and a lot of cake, it was the most ambitious BlogCamp to date. But, it was well worth the 5.30am alarm call as I [...]]]></description>
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		<title>How to migrate to a bells and whistles self-hosted blog &#8211; Blogcamp, Birmingham</title>
		<link>http://www.theredrocket.co.uk/blog/?p=2041</link>
		<comments>http://www.theredrocket.co.uk/blog/?p=2041#comments</comments>
		<pubDate>Tue, 17 Apr 2012 11:41:51 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[Birmingham]]></category>
		<category><![CDATA[blogcamp]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2041</guid>
		<description><![CDATA[
			
				
			
		
This Saturday the Blogcamp tour continues and appears in Birmingham for the first time. Last year, Kat and I helped Sally Whittle with Blogcamps in London, Bristol, Manchester and Brighton and this year&#8217;s lineup promises to build on that success.

The idea of Blogcamp is pretty straightforward. It&#8217;s a free event, predominantly (but not exclusively) attended [...]]]></description>
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		<title>Viral of the month: Caine&#8217;s arcade</title>
		<link>http://www.theredrocket.co.uk/blog/?p=2030</link>
		<comments>http://www.theredrocket.co.uk/blog/?p=2030#comments</comments>
		<pubDate>Fri, 13 Apr 2012 10:53:58 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[viral of the month]]></category>
		<category><![CDATA[Caine's Arcade]]></category>
		<category><![CDATA[Nirvan Mullick]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2030</guid>
		<description><![CDATA[
			
				
			
		

Caine&#8217;s Arcade from Nirvan Mullick on Vimeo.
It&#8217;s a film about what happened when a nine year old boy decided to build an arcade made of cardboard in his dad&#8217;s garage. One day he got a paying customer who was so taken with the boy&#8217;s imagination that he offered to make a film about it to [...]]]></description>
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		<title>Instagram gets instacash &#8211; but what does it mean for digital PRs?</title>
		<link>http://www.theredrocket.co.uk/blog/?p=2022</link>
		<comments>http://www.theredrocket.co.uk/blog/?p=2022#comments</comments>
		<pubDate>Tue, 10 Apr 2012 11:19:46 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[Om Malik]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2022</guid>
		<description><![CDATA[
			
				
			
		
So, Facebook has aped Manchester City-style spending by buying photo sharing site Instagram for $1 billion. So, what does this mean in the social media and digital PR world?
Well, for starters it seems to be the clearest sign yet that the route to success for any internet company is not to build a company around [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>10 of the best business blogs</title>
		<link>http://www.theredrocket.co.uk/blog/?p=2005</link>
		<comments>http://www.theredrocket.co.uk/blog/?p=2005#comments</comments>
		<pubDate>Mon, 02 Apr 2012 08:00:02 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[brandwatch]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[corporate blogs]]></category>
		<category><![CDATA[John Heald]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2005</guid>
		<description><![CDATA[
			
				
			
		
I recently wrote a post posing the question, &#8220;Why should businesses bother with blogging?&#8221; and explored the benefits of using a blog for marketing communications. We know that few companies use blogs compared to other digital channels, but sadly even fewer companies use them well.
So, in the second part in my series of Business Blogging [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Q&amp;A with comedian Laurence Clark</title>
		<link>http://www.theredrocket.co.uk/blog/?p=1996</link>
		<comments>http://www.theredrocket.co.uk/blog/?p=1996#comments</comments>
		<pubDate>Sat, 24 Mar 2012 09:00:38 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[launchpad]]></category>
		<category><![CDATA[cerebral palsy]]></category>
		<category><![CDATA[Citigate Dewe Rogerson]]></category>
		<category><![CDATA[Laurence Clark]]></category>
		<category><![CDATA[Stand-up comedy]]></category>
		<category><![CDATA[We Won't Drop The Baby]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=1996</guid>
		<description><![CDATA[
			
				
			
		
Laurence Clark is a stand-up comedian, writer and performer who just happens to have cerebral palsy. We&#8217;ve been working with him to help establish his presence on social media sites, but he&#8217;s been on the circuit for a number of years. Having met Laurence a couple of times now, he&#8217;s really opened my eyes to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Extreme ironing returns &#8211; and an end to multiple online personality syndrome</title>
		<link>http://www.theredrocket.co.uk/blog/?p=1984</link>
		<comments>http://www.theredrocket.co.uk/blog/?p=1984#comments</comments>
		<pubDate>Fri, 23 Mar 2012 13:44:26 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[viral of the month]]></category>
		<category><![CDATA[Analytics Conference]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[Extreme ironing]]></category>
		<category><![CDATA[PR Moment]]></category>
		<category><![CDATA[St Michael's Hopsice]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=1984</guid>
		<description><![CDATA[
			
				
			
		
Yesterday I was at the excellent PR Moment Analytics Conference (and quick aside, if you&#8217;re in PR and haven&#8217;t been to one before, sign up for the next one!) and talking to Chris Webb, a client from about 10 years ago, and he said, &#8220;So, Phil, do you still have your &#8216;other life&#8217; separate from [...]]]></description>
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