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	<title>the red rocket</title>
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	<description>technology, pr, social media</description>
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		<title>Viral of the month &#8211; Dove Real Beauty Sketches</title>
		<link>http://www.theredrocket.co.uk/blog/viral-of-the-month-dove-real-beauty-sketches/</link>
		<comments>http://www.theredrocket.co.uk/blog/viral-of-the-month-dove-real-beauty-sketches/#comments</comments>
		<pubDate>Wed, 01 May 2013 08:02:33 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[viral of the month]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2681</guid>
		<description><![CDATA[
			
				
			
		

Every now and again you see a video viral that you know you&#8217;ll be citing to clients or discussing in team meetings for years to come. The Old Spice Guy had that effect and now Dove has achieved it with Real Beauty Sketches.
The premise is simple. A forensic artists draws women how they see themselves [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Parkrun: a simple idea, brilliantly executed (with some neat technology and social media tools)</title>
		<link>http://www.theredrocket.co.uk/blog/parkrun-a-simple-idea-brilliantly-executed-with-some-neat-technology-and-social-media-tools/</link>
		<comments>http://www.theredrocket.co.uk/blog/parkrun-a-simple-idea-brilliantly-executed-with-some-neat-technology-and-social-media-tools/#comments</comments>
		<pubDate>Sun, 14 Apr 2013 20:37:32 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2653</guid>
		<description><![CDATA[
			
				
			
		
Lady Thatcher famously said, &#8220;there&#8217;s no such thing as society&#8221;*, so I wonder what she&#8217;d make of Parkrun, a community of free weekly 5km races in parks all over the country? David Cameron would love it, of course: it&#8217;s very &#8220;big society&#8221; (ahem).
Well, this weekend I became a big fan after running my first Parkrun [...]]]></description>
		<wfw:commentRss>http://www.theredrocket.co.uk/blog/parkrun-a-simple-idea-brilliantly-executed-with-some-neat-technology-and-social-media-tools/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Top 10 PR tips for promoting an April Fools&#8217; Day joke</title>
		<link>http://www.theredrocket.co.uk/blog/top-10-pr-tips-for-promoting-an-april-fools-day-joke/</link>
		<comments>http://www.theredrocket.co.uk/blog/top-10-pr-tips-for-promoting-an-april-fools-day-joke/#comments</comments>
		<pubDate>Mon, 01 Apr 2013 10:30:54 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[Public relations]]></category>
		<category><![CDATA[April Fools Day]]></category>
		<category><![CDATA[April Fools' Day PR tips]]></category>
		<category><![CDATA[How to promote an April Fools Day joke]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2624</guid>
		<description><![CDATA[
			
				
			
		
Some would say the internet is invented for events like April Fools&#8217; Day. The only shame is that this year it&#8217;s on Easter Monday and the exposure to jokes is probably far reduced by bored office workers not sharing jokes. This makes the PR&#8217;s job harder than ever to promote a brand&#8217;s joke.
I&#8217;ve always been [...]]]></description>
		<wfw:commentRss>http://www.theredrocket.co.uk/blog/top-10-pr-tips-for-promoting-an-april-fools-day-joke/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
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		<title>Viral of the month &#8211; Free Beer For Free Spirits #SolTies</title>
		<link>http://www.theredrocket.co.uk/blog/viral-of-the-month-free-beer-for-free-spirits-solties/</link>
		<comments>http://www.theredrocket.co.uk/blog/viral-of-the-month-free-beer-for-free-spirits-solties/#comments</comments>
		<pubDate>Mon, 25 Mar 2013 22:26:33 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[viral of the month]]></category>
		<category><![CDATA[#SolTies]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2610</guid>
		<description><![CDATA[
			
				
			
		

A little while ago I got into a pointless discussion with a bloke on a LinkedIn group about the merits of wearing a tie to a client meeting. He thought it was good form to look smart; I said you can look smart without a tie and besides, they just feel horrible and constricting around [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Who is the best ever James Bond? Let&#8217;s let IMDB settle the argument</title>
		<link>http://www.theredrocket.co.uk/blog/who-is-the-best-every-james-bond-lets-let-imdb-settle-the-argument/</link>
		<comments>http://www.theredrocket.co.uk/blog/who-is-the-best-every-james-bond-lets-let-imdb-settle-the-argument/#comments</comments>
		<pubDate>Sun, 10 Mar 2013 11:10:59 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[research]]></category>
		<category><![CDATA[Daniel Craig]]></category>
		<category><![CDATA[George Lazenby]]></category>
		<category><![CDATA[IMDB]]></category>
		<category><![CDATA[James Bond]]></category>
		<category><![CDATA[Pierce Brosnan]]></category>
		<category><![CDATA[Roger Moore]]></category>
		<category><![CDATA[Sean Connery]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2582</guid>
		<description><![CDATA[
			
				
			
		
My colleague and fellow blogger Austin Brailey is watching the entire James Bond canon and is tweeting his reviews to assess which is the best Bond film and which actor was the best Bond. It&#8217;s one of those pub questions that can run and run.
Austin&#8217;s a fan of Brosnan and particularly Goldeneye, which before he [...]]]></description>
		<wfw:commentRss>http://www.theredrocket.co.uk/blog/who-is-the-best-every-james-bond-lets-let-imdb-settle-the-argument/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>When recommendations go viral: how a &#8216;love bomb&#8217; transformed aspiring musician&#8217;s YouTube channel</title>
		<link>http://www.theredrocket.co.uk/blog/dan-bull-love-bomb-goes-viral/</link>
		<comments>http://www.theredrocket.co.uk/blog/dan-bull-love-bomb-goes-viral/#comments</comments>
		<pubDate>Tue, 19 Feb 2013 22:30:28 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[youtube]]></category>
		<category><![CDATA[Dan Bull]]></category>
		<category><![CDATA[love bomb]]></category>
		<category><![CDATA[Syd R Duke]]></category>
		<category><![CDATA[viral videos]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2547</guid>
		<description><![CDATA[
			
				
			
		
Dan Bull is a musician who has &#8211; it could be said &#8211; been born from the internet. The ‘geeky rapper’ records raps and catchy tunes about anything from computer games to internet copyright laws, makes them into videos and then uploads them to his YouTube channel, which now has over 185,000 subscribers. Far from [...]]]></description>
		<wfw:commentRss>http://www.theredrocket.co.uk/blog/dan-bull-love-bomb-goes-viral/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Viral of the month: Prank Valentine&#8217;s Day Proposal</title>
		<link>http://www.theredrocket.co.uk/blog/viral-of-the-month-prank-valentines-day-proposal/</link>
		<comments>http://www.theredrocket.co.uk/blog/viral-of-the-month-prank-valentines-day-proposal/#comments</comments>
		<pubDate>Fri, 15 Feb 2013 18:20:28 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2542</guid>
		<description><![CDATA[
			
				
			
		

When it comes to calendar events like Valentine&#8217;s Day, Easter, Christmas and so on, the PR industry seems to exhibit a particular lack of imagination. The Guardian took a dig this week and wrote, &#8220;For weeks the papers have been running breathless Valentine&#8217;s &#8216;news&#8217; about dodgy surveys dreamed up by PR agencies.&#8221;
I couldn&#8217;t agree more. [...]]]></description>
		<wfw:commentRss>http://www.theredrocket.co.uk/blog/viral-of-the-month-prank-valentines-day-proposal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fees backlash hits university admissions &#8211; will PR apprenticeships fill the gap?</title>
		<link>http://www.theredrocket.co.uk/blog/fees-backlash-hits-university-admissions-will-pr-apprenticeships-fill-the-gap/</link>
		<comments>http://www.theredrocket.co.uk/blog/fees-backlash-hits-university-admissions-will-pr-apprenticeships-fill-the-gap/#comments</comments>
		<pubDate>Sun, 20 Jan 2013 18:27:44 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[Public relations]]></category>
		<category><![CDATA[PR apprenticeships]]></category>
		<category><![CDATA[PRCA]]></category>
		<category><![CDATA[UCAS]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2501</guid>
		<description><![CDATA[
			
				
			
		
The number of students taking places at British universities declined by 12% last autumn, as thousands of students voted with their feet and decided against pursuing a degree. Given the crippling £9,000 a year tuition fees it&#8217;s no great surprise.

Worst hit was London Metropolitan University &#8211; London&#8217;s biggest higher education institution &#8211; which saw a 43% drop [...]]]></description>
		<wfw:commentRss>http://www.theredrocket.co.uk/blog/fees-backlash-hits-university-admissions-will-pr-apprenticeships-fill-the-gap/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Minecraft architect Lentebriesje has god-like status. Literally. He&#8217;s building Planet Earth</title>
		<link>http://www.theredrocket.co.uk/blog/minecraft-goes-global-literally/</link>
		<comments>http://www.theredrocket.co.uk/blog/minecraft-goes-global-literally/#comments</comments>
		<pubDate>Mon, 07 Jan 2013 22:47:42 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[gaming]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2483</guid>
		<description><![CDATA[
			
				
			
		
I’m ever so slightly addicted to Minecraft, the game that’s a cross between Lego, Quake and Sim City, and right now is the second biggest selling iPhone app in the States. I was going to write a blog post about it over the weekend, but didn’t – because I was playing Minecraft.
Generally speaking, I try [...]]]></description>
		<wfw:commentRss>http://www.theredrocket.co.uk/blog/minecraft-goes-global-literally/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
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		<title>Inspired Marketing Predictions for 2013</title>
		<link>http://www.theredrocket.co.uk/blog/inspired-marketing-predictions-for-2013/</link>
		<comments>http://www.theredrocket.co.uk/blog/inspired-marketing-predictions-for-2013/#comments</comments>
		<pubDate>Mon, 17 Dec 2012 08:47:30 +0000</pubDate>
		<dc:creator>Phil Szomszor</dc:creator>
				<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.theredrocket.co.uk/blog/?p=2466</guid>
		<description><![CDATA[
			
				
			
		
It&#8217;s that time of year when companies compile their top trends for the year ahead (who knows, I might even write one on this blog) so e-marketing company Exact Target has taken the views of 25 experts across a variety of marketing disciplines to produce a white paper called Inspired Marketing Predictions for 2013.
It&#8217;s worth [...]]]></description>
		<wfw:commentRss>http://www.theredrocket.co.uk/blog/inspired-marketing-predictions-for-2013/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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