The best example of brand worship I’ve seen in ages, the Hong Kong Lego User Group has recreated the Olympics – entirely in Lego.
The story appeared in the Daily Mail (good spot Danny), which reports that more than 300,000 Lego bricks and 4,500 Lego people (models or modellers?) were used to create the display.
The only disappointment is that there are no velodrome pics. Lego must be chuffed to bits with the story though – it’s the kind of PR you can’t create. With around 60 Google news hits and about 800 blog posts (and counting) it’s a sure fire contender for the gold medal viral story of the week.
