It’s a film about what happened when a nine year old boy decided to build an arcade made of cardboard in his dad’s garage. One day he got a paying customer who was so taken with the boy’s imagination that he offered to make a film about it to help him get more customers. The film became a surprise flash mob for Caine and an internet sensation.
It’s a great story and apart from clocking up an impressive 1.9 million views on Vimeo and 1.3 million views on YouTube, it has also generated a $100,000 college fund for Caine.
OK, a cynic would say it’s successful because it’s about a cute kid (I’m reminded of the story of Charlie Simpson who raised £70,000 for the Haiti disaster a couple of years ago and became a national hero), but it works for me because it’s natural and ticks the human interest box. Plus the video is shot in a lovely way.
Check out CainesArcade.com for the whole story – this kid’s got a bright future.
- Interview with cardboard arcade creator, 9-year-old Caine Monroy (boingboing.net)
- L.A. kid’s cardboard arcade erupts online (storify.com)
- See a Flashmob Visit a Kid’s Cardboard Arcade In ‘Caine’s Arcade’ (multiplayerblog.mtv.com)
- Caine’s Arcade: 9-Year Old Boy’s Cardboard Arcade Wins Heart Of California [VIDEO] (jack.radio.com)
- Amazing 9-year-old creates working cardboard arcade (geek.com)