Brand Republic says enthusiasm for Twitter is luke warm

by Phil Szomszor on February 19, 2009

According to some vox pop style research on the streets of London by Brand Republic , awareness and enthusiasm for Twitter is luke warm. Despite being a fairly avid user, I do still have mixed opinions of it. Like most hyped services the PR coverage is often dis-proportionate to the reality. Still, it doesn’t stop me (and millions of others) using it every day, meeting new people and learning new stuff. It’s just a good thing not to get too carried away with the hype. 

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