On the day that New Media Age launched a viral ad chart (not something I’m especially interested in; to me the best virals aren’t ads at all), I saw this: a perfect execution of a PR stunt, which has now become somewhat of a viral in its own right. It starts a little slowly but stick with it and watch the faces as people realise they’ve been done - hook, line and sinker.
Thanks to Crawford for the tip-off.
