Launchpad #4 – Rachel Armitage, Zoombu

August 4, 2010

I remember in the early days of the internet being delighted by the ability to find cheap flights online, mainly using www.cheapflights.co.uk – which today still seems to look much like it did 10 years ago. But the Web 2.0 approach means we can expect much more from online travel services, which is where my [...]

0 comments Read the full article →

How the internet works

August 3, 2010

OK, two obvious things to say about the internet: it’s big and it’s growing fast. But it’s also complicated to explain it to someone. It’s not something that I’m knowledgeable and skilled enough to get across. Thankfully the Makeuseof.com Infographics people have come to the rescue again with this handy guide. A few uber geeks [...]

0 comments Read the full article →

Old Spice Guy helps double sales – what that could mean for social media agencies

July 28, 2010

Mashable reported today that the I-wish-I’d-thought-of-that-first Old Spice Guy campaign has helped to double sales of body wash. It makes me wonder whether digital agencies and PR companies will really start to put their money where their mouths are on pay by results (PBR)?
Many agencies, ourselves included, offer something along these lines, but it’s usually [...]

2 comments Read the full article →

Launchpad #3 – Rob Hinchcliffe, Qype

July 25, 2010

My third Launchpad interview is with Rob Hinchcliffe, European Community Manager at Qype.co.uk, my favourite crowd-powered reviews site. Qype isn’t one of those websites that gets a lot so attention from the social media in-crowd, but with over a million members across the web and mobile and 15 million users per month, it’s definitely worth [...]

2 comments Read the full article →

Top tips for sociable business networking

July 22, 2010

A couple of nights ago I went to the Late Late Breakfast Show (LLBS), my second networking event after co-hosting the London Bloggers Meetup (LBM) at TalkTalk’s Customer Experience Centre last week. It was a reminder that social networking needs to be, well, more sociable.
LLBS featured seven mostly excellent speakers, each talking for seven minutes. They covered [...]

1 comment Read the full article →

“Can Twitter replace trade PR?” Maybe not, but the press release’s days are numbered

July 20, 2010

I was intrigued to read a piece today by Mark Hillary on ComputerWeekly.com asking the question, “Can Twitter replace trade PR?“. It seemed to generate a bit of chat in Twitter, so I thought was worth a quick blog post.
Mark writes:
I was recently asked by a well-known firm if they thought Twitter could replace their trade [...]

0 comments Read the full article →

← Previous Entries

Next Entries →