Is there such a thing as the perfect tweet? While Twitter is extraordinary popular, it’s also extraordinarily badly used by a lot of people and businesses. Things on my Twitter hate list are batch tweeting, constant self-promotion and faux modesty.
But it gets more scientific than that if you want to create tweets that have the maximum impact.
US digital marketing agency Mainstreethost has created an infographic (below) compiling the best bits from a study carried out by SocialBro and Hubspot, which uses Twitter data to establish how to make your tweets more effective. Some of the interesting findings that grabbed my attention include:
“Tweets from businesses that contain images are 34% more likely to get retweeted than tweets from businesses with no image at all.”
“Tweets from businesses with a URL placed in the middle of the tweet are 26% more likely to get retweeted than tweets from businesses with a URL placed in the beginning or end of the tweet.”
“Tweets from businesses that include hashtags are 33% more likely to get retweeted than tweets without hashtags.”
“Twitter DM campaigns get on average a 300% higher click rate than outbound email campaigns.”
And here’s the infographic from Mainstreethost (click to enlarge):