Old Spice Guy helps double sales – what that could mean for social media agencies

by Phil Szomszor on July 28, 2010

Mashable reported today that the I-wish-I’d-thought-of-that-first Old Spice Guy campaign has helped to double sales of body wash. It makes me wonder whether digital agencies and PR companies will really start to put their money where their mouths are on pay by results (PBR)?
Many agencies, ourselves included, offer something along these lines, but it’s usually [...]

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Launchpad #3 – Rob Hinchcliffe, Qype

by Phil Szomszor on July 25, 2010

My third Launchpad interview is with Rob Hinchcliffe, European Community Manager at Qype.co.uk, my favourite crowd-powered reviews site. Qype isn’t one of those websites that gets a lot so attention from the social media in-crowd, but with over a million members across the web and mobile and 15 million users per month, it’s definitely worth [...]

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Top tips for sociable business networking

by Phil Szomszor on July 22, 2010

A couple of nights ago I went to the Late Late Breakfast Show (LLBS), my second networking event after co-hosting the London Bloggers Meetup (LBM) at TalkTalk’s Customer Experience Centre last week. It was a reminder that social networking needs to be, well, more sociable.
LLBS featured seven mostly excellent speakers, each talking for seven minutes. They covered [...]

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“Can Twitter replace trade PR?” Maybe not, but the press release’s days are numbered

July 20, 2010

I was intrigued to read a piece today by Mark Hillary on ComputerWeekly.com asking the question, “Can Twitter replace trade PR?“. It seemed to generate a bit of chat in Twitter, so I thought was worth a quick blog post.
Mark writes:
I was recently asked by a well-known firm if they thought Twitter could replace their trade [...]

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Launchpad #2 – Jon Hamblin – British Military Fitness app developer

July 18, 2010

In the second of my Launchpad series, interviewing the people behind interesting internet companies, I’ve turned to Jon Hamblin from the Big Ideas Corporation who’s developed a natty little British Military Fitness app. Jon’s a former journalist now living the dream (and getting fit) as an app developer.  

Tell us about the British Military Fitness app
“The [...]

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Viral of the month: Old Spice

July 14, 2010

July’s viral of the month is a complete no-brainer: the Old Spice campaign is a work of genius. As well as topping the Video Viral chart it’s the first I’ve seen that genuinely integrates a TV ad with a social media campaign.
The very witty ad did well enough getting 13 million hits on YouTube, but the [...]

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