Video viral of the month: The Expert

The Expert Screen Grab

The Expert is a video written and directed by London-based (but extremely well-travelled) film-maker Lauris Beinerts. It’s based on the Russian short story by Alexey Berezin called The Meeting and plays out an excruciating brief where “the expert” is asked to create seven red lines, all perpendicular, some with green ink and  some with transparent ink. No matter […]

PR True Or False: Facebook’s Days Are Numbered


This week Facebook issued its financial results, which saw mobile advertising revenues at an all time high. Suddenly the market thinks its a good bet and its share price has shot up. Meanwhile, founder Mark Zuckerberg has been featured in a very complimentary profile piece on Business Week (actually worth a read). But it hasn’t […]

PR True Or False: There’s no such thing as new news

Michael Phelps: how many calories does he really eat?

Here’s a game I play when reading the papers: have I seen this story before? The answer is very, very often yes. PRs and journalists will tell you that there all stories fit into a number of different flavours: human interest, celebrity, research etc. But it goes further than that: stories are either exactly the […]

Happy First Birthday Vine

Today Twitter’s micro-video blog application Vine celebrates its first birthday. At Firefly we’ve marked the occasion with our own Vine-based message.   We’ve also written a post looking at our favourite vines of the past year, plus providing a few top tips to producing your own vines. I’ve been experimenting a little with Vine in […]