Fintech startups face many hurdles to stand out to investors

Gathering for the Innovate Finance Event

On 27 January I attended an event called Bootstrap to IPO, which was run by fintech membership group,  Innovate Finance, and attended by entrepreneurs, investors and supporters. The event was focused on examining the funding gap for SMEs, the alternative finance model and how startups can scale up funding. The format was a series of panel debates, featuring […]

Personal online reputation building is more than an SEO job – it’s harder and more important than that

Invisible man picture by dan121314 - source http://dan121314.deviantart.com

In an interview (which verges on being a puff piece) with the Observer, internet entrepreneur Michael Fertik argues that a person’s online reputation is becoming more valuable than money or power. He believes that people who neglect their online profiles, do so at their peril: Fertik believes in the old-fashioned idea that your reputation matters and in […]

How to craft the perfect tweet

The Science Behind A Tweet

Is there such a thing as the perfect tweet? While Twitter is extraordinary popular, it’s also extraordinarily badly used by a lot of people and businesses. Things on my Twitter hate list are batch tweeting, constant self-promotion and faux modesty. But it gets more scientific than that if you want to create tweets that have […]

My PR New Year’s Resolutions

salad picture

I’m not really in to New Year’s Resolutions like “I’d like to lose weight” or “I’m going to learn a new language”, but it is a good time to think about the year ahead and prioritise some areas for improvement. Here are mine. These are as much for me to check in at in a […]