Book review: Search Engine Marketing, Inc.

Reading Search Engine Marketing Inc

Previously I’ve considered myself an SEO hobbyist rather than professional, but it’s something I set myself a challenge to change earlier this year; so when I had the chance to review a new book about search engine marketing, I thought it was fortuitous timing. Search Engine Marketing Inc,: Driving Search Traffic to Your Company’s Web Site […]

Viral of the Month: Durex #Connect

Durex Connect Viral Screenshot

So my virile viral video of the month is from Durex. At time of writing the video has seen over 25 million YouTube views ahead of Earth Hour on the 28th March, encouraging couples to #TurnOffToTurnOn and reconnect with their partner. Researchers from Durham’s Centre for Sex, Gender and Sexualities revealed that 40% of those interviewed […]

These PR ideas must die

Dodo

In last week’s Freakonomics radio episode, Stephen Dubner explored scientific ideas or accepted practices that should be retired. One example is the “left brain/right brain” construct, which according to professor of cognitive science, Sarah-Jayne Blakemore, makes “no physiological sense”. Another was the use of “mouse models” for medical research, which was nominated by oncologist Azra Raza, who says […]

Instagram poses online opportunities for yoga stars

Elle_fit-instagram-yoga-star

So my Australian colleague Lucy says to me, “Major coincidence, one of my friends from home is on the front page of the Mail – she’s made it big as an Instagram star doing yoga.” It’s a nice story. Eliza Landgren taught herself yoga and started building up a following on Instagram (elle_fit), and has now […]

To-do lists are essential for all non-elephants in the room

Two persons

On FT.com this morning was the comment-bait headline: “If you want something done, do not write a to-do list“. It’s the view of the self-styled “Grit Doctor”, who believes that to-do lists are a costly waste of time. Working for a PR agency – like ours, or any other – I don’t think you can get away with […]

Fintech startups face many hurdles to stand out to investors

Gathering for the Innovate Finance Event

On 27 January I attended an event called Bootstrap to IPO, which was run by fintech membership group,  Innovate Finance, and attended by entrepreneurs, investors and supporters. The event was focused on examining the funding gap for SMEs, the alternative finance model and how startups can scale up funding. The format was a series of panel debates, featuring […]