Personal online reputation building is more than an SEO job – it’s harder and more important than that

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In an interview (which verges on being a puff piece) with the Observer, internet entrepreneur Michael Fertik argues that a person’s online reputation is becoming more valuable than money or power. He believes that people who neglect their online profiles, do so at their peril: Fertik believes in the old-fashioned idea that your reputation matters and in […]

How to craft the perfect tweet

The Science Behind A Tweet

Is there such a thing as the perfect tweet? While Twitter is extraordinary popular, it’s also extraordinarily badly used by a lot of people and businesses. Things on my Twitter hate list are batch tweeting, constant self-promotion and faux modesty. But it gets more scientific than that if you want to create tweets that have […]

My PR New Year’s Resolutions

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I’m not really in to New Year’s Resolutions like “I’d like to lose weight” or “I’m going to learn a new language”, but it is a good time to think about the year ahead and prioritise some areas for improvement. Here are mine. These are as much for me to check in at in a […]