Every now and again you see a video viral that you know you’ll be citing to clients or discussing in team meetings for years to come. The Old Spice Guy had that effect and now Dove has achieved it with Real Beauty Sketches.
The premise is simple. A forensic artists draws women how they see themselves [...]

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Lady Thatcher famously said, “there’s no such thing as society”*, so I wonder what she’d make of Parkrun, a community of free weekly 5km races in parks all over the country? David Cameron would love it, of course: it’s very “big society” (ahem).
Well, this weekend I became a big fan after running my first Parkrun [...]

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Some would say the internet is invented for events like April Fools’ Day. The only shame is that this year it’s on Easter Monday and the exposure to jokes is probably far reduced by bored office workers not sharing jokes. This makes the PR’s job harder than ever to promote a brand’s joke.
I’ve always been [...]

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Viral of the month – Free Beer For Free Spirits #SolTies

March 25, 2013

A little while ago I got into a pointless discussion with a bloke on a LinkedIn group about the merits of wearing a tie to a client meeting. He thought it was good form to look smart; I said you can look smart without a tie and besides, they just feel horrible and constricting around [...]

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Who is the best ever James Bond? Let’s let IMDB settle the argument

March 10, 2013

My colleague and fellow blogger Austin Brailey is watching the entire James Bond canon and is tweeting his reviews to assess which is the best Bond film and which actor was the best Bond. It’s one of those pub questions that can run and run.
Austin’s a fan of Brosnan and particularly Goldeneye, which before he [...]

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When recommendations go viral: how a ‘love bomb’ transformed aspiring musician’s YouTube channel

February 19, 2013

Dan Bull is a musician who has – it could be said – been born from the internet. The ‘geeky rapper’ records raps and catchy tunes about anything from computer games to internet copyright laws, makes them into videos and then uploads them to his YouTube channel, which now has over 185,000 subscribers. Far from [...]

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