Instagram poses online opportunities for yoga stars


So my Australian colleague Lucy says to me, “Major coincidence, one of my friends from home is on the front page of the Mail – she’s made it big as an Instagram star doing yoga.” It’s a nice story. Eliza Landgren taught herself yoga and started building up a following on Instagram (elle_fit), and has now […]

To-do lists are essential for all non-elephants in the room

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On this morning was the comment-bait headline: “If you want something done, do not write a to-do list“. It’s the view of the self-styled “Grit Doctor”, who believes that to-do lists are a costly waste of time. Working for a PR agency – like ours, or any other – I don’t think you can get away with […]

Fintech startups face many hurdles to stand out to investors

Gathering for the Innovate Finance Event

On 27 January I attended an event called Bootstrap to IPO, which was run by fintech membership group,  Innovate Finance, and attended by entrepreneurs, investors and supporters. The event was focused on examining the funding gap for SMEs, the alternative finance model and how startups can scale up funding. The format was a series of panel debates, featuring […]

Personal online reputation building is more than an SEO job – it’s harder and more important than that

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In an interview (which verges on being a puff piece) with the Observer, internet entrepreneur Michael Fertik argues that a person’s online reputation is becoming more valuable than money or power. He believes that people who neglect their online profiles, do so at their peril: Fertik believes in the old-fashioned idea that your reputation matters and in […]

How to craft the perfect tweet

The Science Behind A Tweet

Is there such a thing as the perfect tweet? While Twitter is extraordinary popular, it’s also extraordinarily badly used by a lot of people and businesses. Things on my Twitter hate list are batch tweeting, constant self-promotion and faux modesty. But it gets more scientific than that if you want to create tweets that have […]

My PR New Year’s Resolutions

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I’m not really in to New Year’s Resolutions like “I’d like to lose weight” or “I’m going to learn a new language”, but it is a good time to think about the year ahead and prioritise some areas for improvement. Here are mine. These are as much for me to check in at in a […]